Doctor of Economic Sciences, Professor at the Department of management, Orenburg State University

Candidate of Historical Sciences, Associate Professor at the Department of management, Orenburg State University

The development of information and communication technologies in the country was considered and considered in science from the standpoint of the concepts of postindustrial society, the network economy, the information and digital economy. In this regard, the purpose of the study is determined by the need to clarify the definition of the digital economy from the position of the logistics approach, formulating the mechanism of its development in the region. The article considers approaches to interpretation of the concept and content of the digital economy, the mechanism of its development.

To realize this goal, structural-logical and structural-linguistic methods were used.

The relevance of research on this subject is confirmed by the facts of close attention in Russia to the problems of the functioning and development of the digital economy. At the level of public administration, there is an active development of directions related to the digitalization of society, first in the framework of the Information Society program, then Digital Economy. At present, certain results have been achieved on the development of digital technologies in the regions of the Russian Federation, which requires additional research.

Proceeding from this, it seems theoretically interesting to consider the interpretations of the digital economy, as well as the mechanism for its implementation in the region, taking into account the accumulated scientific and practical experience.

The research results consist in the formulation of the author's definition of the digital economy and the mechanism of its development in the region from the position of the logistic approach.

Keywords: digital economy, development mechanism, postindustrial society, model of digital economy, principles of functioning of digital economy, logistics approach.

References

1. Borisyuk, N.K. Digital economy: definition and content [Electronic resource] / N.K. Borisyuk, O.S. Smotina // University complex as a regional center for education, science and culture: Proceedings of the All-Russian Scientific and Methodological Conference; Orenburg state university. – Orenburg: OSU, 2018. – pp. 1378-1384.

2. Vasilenko, N.V. The emergence of a new type of economy: the interdependence of its digitalization and servicing / N.V. Vasilenko, K.V. Kudryavtseva // Digital transformation of economy and industry: problems and prospects: monograph / Edited by A.V. Babkin. – St. Petersburg, 2017. – pp. 67-91.

3. Korabeynikova, O.A Management of socio-economic development of municipalities: theoretical and practical aspects / O.A. Korabeynikova, I.N. Korabeynikov. – Orenburg: PPC of the OSU, 2009. – 188 p.

4. Parkhomenko, N.A. Research of approaches to the definition of the concept «Economic mechanism of enterprise development» / N.A. Parkhomenko // Scientific herald Odessa national economical university. – 2015. – Vol. 7 (227). –pp. 121-138.

5. Rozhkova, D.Yu. Digital platform economy: definition and principles of functioning [Electronic resource] / D.Yu. Rozhkova // Management of economic systems. Electronic Journal – 2017. – Vol. 10. – Access: http://uecs.ru/uecs-104-1042017 – (reference date: 11.03.2018).

6. Ryabtsun, V.V. To the problem of effective management of the development of the information economy in Russia / V.V. Ryabtsun // Bulletin of the Udmurt University. – Series of Economics and Law. – 2009. – Vol. 2-2. – pp. 90-99.

7. Semyachkov, K.A. Digital economy and its role in the management of modern socio-economic relations [Electronic resource] / K.A. Semyachkov // Modern management technologies. – 2017. – Vol. 8 (80). – Access: http://sovman.ru/article/800 – (reference date: 15.03.2018).

8. Sidorova, O.V. Principles of functioning and development of electronic economy / О.V. Sidorov // Russian Entrepreneurship. – 2011. – Vol. 9. –pp. 12-16. 

9. Spivak, V.V. The mechanism of personnel management: the concept and the main constituent elements / V.V. Spivak // Business. Education. Law. Bulletin of the Volgograd Institute of Business. – 2013 –Vol. 3 (24) – pp. 102-105.

10. Stefanova, N.A. Model of the digital economy / N.A. Stefanova, A.P. Sedov // Karelian scientific journal. – 2017. – Vol. 1 (18). – pp. 91-93.

11. Finogeeva, V.E. The essence of the mechanism of sustainable development of the enterprise / V.E. Finogeeva, N.V. Kovalenko // INTERNATIONAL INNOVATION RESEARCH: collection of articles of the XII International Scientific and Practical Conference: in 3 vol. – Penza, 2018. – pp. 67-71.

12. Formation of the digital economy in Russia: essence, features, technical normalization, development problems / A.V. Babkin, D.D. Burkaltseva, D.G. Kosten, Yu.N. Vorobyov // Scientific and technical statements of SPbSPU. Economical sciences. – 2017. – Vol. 3. – pp. 9-25.

13. Digital economy – various ways to the effective application of technology (BIM, PLM, CAD, IOT, Smart City, BIG DATA and others) / A.P. Dobrynin, K.Yu. Chernykh, P.V. Kupriyanovsky, S.A. Sinyagov // International Journal of Open Information Technologies. – 2016. – Vol. 1. – pp. 4-14.

14. English Oxford living dictionaries [Electronic resource] // Oxford Dictionaries. – Access: https://en.oxforddictionaries.com – (reference date: 16.05.2018)

15. Curran, D. Risk, innovation, and democracy in the digital economy / D. Curran // EUROPEAN JOURNAL OF SOCIAL THEORY. – 2018. – Vol. 21. – Is. 2. – pp. 207-226

16. Mikolajewska-Zajac, K. Terms of reference: The moral economy of reputation in the exchange economy platform / K. Mikolajewska-Zajac // EUROPEAN JOURNAL OF SOCIAL THEORY. – 2018. – Vol. 21. – Is. 2 – pp. 148-168