INNOVATIVE DESIGN OF RURAL AREAS IN THE CONTEXT OF THE IMPLEMENTATION OF THE NATIONAL PROJECT «TOURISM AND HOSPITALITY INDUSTRY»
V. S. Orlova
Vologda State University, Vologda, Russia
e-mail: ovs2177@mail.ru
Abstract. The purpose of the study is to develop a project approach to the development of rural tourist areas based on innovations. The main methods: a systematic approach to research and a project approach to the development of tourist areas, economic and statistical methods, sociological survey, expert assessment, data visualization and other methods of analysis and synthesis. The study was carried out on the materials of the rural settlement Zarechnoye of the Veliky Ustyug municipal district of the Vologda region. Results: the socio-economic situation of the settlement was determined, a sociological survey of the population and an assessment of the tourist potential of the territory according to such criteria as: the image of the tourist center, the development of tourist infrastructure, transport accessibility and environmental favorability of the territory, comfort and safety of the tourist; the competitive advantages of the settlement as a promising tourist territory were revealed, including environmental favorability and a high level of natural potential, cultural heritage, traditions and folk crafts, as well as the close location of the center of the district – Veliky Ustyug, which attracts a significant tourist flow. A project approach to the development of rural tourist areas has been developed; the design of the tourist territory was carried out on the example of the rural settlement of Zarechnoye; a pool of projects has been formed, including innovative tourism projects. Scientific novelty: the originality of the approach developed by the author to the development of rural tourist areas is determined by the possibility of their integrated development through strategic planning and innovative design of tourist and recreational zones with the maximum implementation of their natural resources and cultural and historical heritage. The specialization of the recreational area involves a combination of outdoor activities with other types of tourist activities, including cultural and educational, ecological, hunting and fishing, event tourism. Practical significance: the proposed approach can be applied by regional and local authorities and administrations in order to develop territories based on innovations. Conclusion: The study allows us to argue that in modern conditions, the development of tourism in the provincial regions will be facilitated by a project approach. The design of tourist areas based on innovations will solve the problems of activating domestic tourism and its infrastructure support, determined by the national project «Tourism and Hospitality Industry».
Key words: rural areas, innovative projects, tourism development.
Cite as: Orlova, V. S. (2023) [Innovative design of rural areas in the context of the implementation of the national project «Tourism and hospitality industry»]. Intellekt. Innovacii. Investicii [Intellect. Innovations. Investments]. Vol. 5, pp. 45–56, https://doi.org/10.25198/2077-7175-2023-5-45.
