UDC: 334.01
https://doi.org/10.25198/2077-7175-2019-4-67
PRACTICAL ASPECTS OF THE ASSESSMENT OF THE STRATEGIC DEVELOPMENT OF SMALL INDUSTRIAL BUSSINESS STRUCTURES
A.V. Churashkina
Ulyanovsk State Technical University, Ulyanovsk, Russia
e-mail: annch1508@gmail.com
Abstract. The article presents the results of testing the developed methodology for assessing the strategic development of small industrial entrepreneurial structures as a synthesis of their activity and efficiency. The definition of activity and efficiency is reflected, in the opinion of the author, as strategic characteristics, and their change refers to quantitative and qualitative aspects of the strategic development of business structures. On the basis of these arguments, prerequisites have been created to substantiate the estimated indicators characterizing the level and dynamics of the activity and effectiveness of the activities of business structures, as well as their integral assessment.The indicators of transaction, administrative costs and profit are taken as the basis of quantitative evaluation of entrepreneurial and managerial activity. On the basis of the index method, indicators characterizing the types of activity and the levels of effectiveness of managerial and entrepreneurial activity are proposed. The author's analytical matrix of development of enterprise structures establishing qualitative and quantitative interrelations of enterprise (administrative) activity and efficiency of business (administrative) activity are offered. The offered matrices allow to solve a complex of the scientific and practical problems connected with: research of life cycle of development of enterprise structures; evolution of efficiency of business and administrative activity; processes of replacement of enterprise and administrative activity; transformations of organizational development; strategic development of enterprise structures as synthetic process of change of their activity and efficiency. This allows us to characterize the proposed matrices as an additional tool for justifying strategic management decisions related to the development of entrepreneurial structures. The system of indicators grounded in the methodology and the methods of their calculation show the possibility of using them to assess the strategic development of other business entities, regardless of the type and scale of their economic activities.
Using the example of two typical small industrial entrepreneurial structures, an analysis was conducted and the features of their strategic development were identified. Testing was carried out in several stages, involving the development of a questionnaire and a survey of management personnel of the studied business structures, the systematization of cost items and economic performance from their inception to the present, as well as the formation of some forecast estimates.
Keywords: entrepreneurial structures, entrepreneurial activity, administrative activity, efficiency of business activity, efficiency of administrative activity, interrelation, assessment, strategic development.
