Doctor of Philosophy, Professor at the Department of Philosophy and Cultural Studies, Orenburg State University

The study, the results of which are presented in the article, is devoted to the development of one of the most urgent components of the problem of sociocultural transformations. The process of the desacralization of the basic ideals of the culture of the modern information society is interpreted by the author in the context of the ideas of his teacher, an outstanding Russian philosopher D.V. Pivovarov (1943-2016). At the beginning of the article, the relevance of this study is constituted and the expediency of focusing attention on local cultures in the process of its implementation is substantiated. Then, the specifics of the negative changes occurring today with solid cores and protective belts of local dominant cultures are revealed. Further, two trends of cultural genesis are analyzed, consisting in increasing the degree of subcultural differentiation of these cultures and the expansion of countercultures in relation to them, and also the main features of the evolutionary-involutional and bifurcation phases of the process of desacralization of the basic ideals of the culture of the information society are considered. The article ends with a statement of the author’s position regarding the content of those research questions, the answers to which create a proper theoretical foundation for the effective identification of the characteristics of modern culture and the prospects for its formation.

Keywords: D.V. Brewers, culture, sociocultural transformations, basic sacral ideals of culture, derivative ideals of culture, dominant culture, subculture, counterculture, desacralization.

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