UDC: 332.14
https://doi.org/10.25198/2077-7175-2026-1-76
EDN: YXUDDX


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PENETRATION RATE OF THE DIGITAL PLATFORM INDUSTRY IN THE REGIONAL ECONOMY: MODELING AND ANALYSIS OF FACTORS

M. R. Safiullin
Tatarstan Academy of Sciences; Kazan (Volga region) Federal University, Kazan, Russia
e-mail: Marat.Safiullin@tatar.ru

A. I. Gurianov
Tatarstan Academy of Sciences, Kazan, Russia
e-mail: Artem.Guryanov@tatar.ru

Abstract. Currently, digital platforms for inter-company interaction play an important role in a wide range of subject areas. They can significantly reduce transaction costs and increase the efficiency of organizations’ value chains, as well as facilitate the establishment of inter-organizational cooperation. In addition, digital platforms make it possible to dynamically restructure value chains through flexible changes in counterparties. Due to their high relevance, digital platforms are given great importance within the framework of national government policy. The purpose of the work is to develop recommendations for the state policy of the Russian Federation and the Republic of Tatarstan on the development of the digital platform industry based on modeling of factors that have a significant impact on penetration rate of digital platforms. To achieve this goal, economic and mathematical modeling was applied based on the Within-Between panel data model, which had not previously been used in Russian-language publications. For the modeling, authors used panel data for Russian regions from 2020 to 2023 from the following sources: Rosstat, EMISS, EIS Procurement, and HSE statistical collections. The modeling revealed a dependence of penetration rate of digital platforms on the following factors: the level of spread of e-commerce, innovation activity of organizations, especially in the field of logistics, supply and distribution inter-company cooperation in the field of innovation, expenditure of organizations on information technology and the volume of regulated purchases. Based on this, conclusions were formulated about the characteristics of the domestic digital platform market, and recommendations were proposed to increase penetration rate of digital platforms. It has been revealed that the strengths of the Republic of Tatarstan in relation to digital platforms are the level of development of IT, innovation activity and regulated procurement, and the further development of e-commerce and co-operation in the field of innovation is relevant. Development of the digital platform sphere makes it possible to increase the efficiency of functioning of both individual organizations and the domestic economy as a whole.

Key words: digital platforms, digital platform industry, electronic trading platforms, value chains, intercompany cooperation, e-commerce, innovation activity, information technology, Within-Between model, Republic of Tatarstan.

Acknowledgements. The work was carried out at the expense of a subsidy allocated to Kazan Federal University to fulfill the state assignment in the field of scientific activity under project № FZSM – 2023 – 0017 «The economy of import substitution in the region in the context of transformation of logistics chains and deglobalization».

Cite as: Safiullin, M. R., Gurianov, A. I. (2026) [Penetration rate of the digital platform industry in the regional economy: modeling and analysis of factors]. Intellekt. Innovacii. Investicii [Intellect. Innovations. Investments]. Vol. 1, pp. 76–89. – https://doi.org/10.25198/2077-7175-2026-1-76.


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