UDC: 330.15
https://doi.org/10.25198/2077-7175-2026-1-58
EDN: ZIZPDA


viewing

EXPERIENCE OF COMPETITIVE POSITIONING OF AGRICULTURAL TERRITORIES

A. K. Kaidashovа1, O. L. Goikher2
Vladimir branch of the Russian Presidential Academy of National Economy and Public Administration, Vladimir, Russia
1e-mail: kaidashova@mail.ru
2e-mail: goykher-ol@ranepa.ru

Abstract. Increasing the investment and tourist attractiveness of agricultural territories requires a meaningful approach to finding their place in the spatial organization of the entire regional system and strategic positioning, taking into account obvious and latent competitive advantages. The Strategy for the Sustainable Development of Rural Areas of the Russian Federation for the period up to 2030 and the course taken towards import substitution reinforce the relevance of the issue under consideration.

Positioning a place allows for a more systematic approach to solving the «existence» issues of municipalities, identifying strategic priorities for their further development, and focusing limited resources on «growth points». The ideological foundation of positioning can be based on various factors, such as the name of the locality, its geographical features, culture, economic activities, unique characteristics of the local residents, and more.

The identity of a territory can be determined by various factors, such as the name of a locality, the specifics of its geography, culture, economic activities, unique features of local residents, etc.

The thematic diversity of places indicates the variability of methodological approaches to the search for a unique image of the territory and the definition of priority areas for its development. To this end, the authors of the article, using the example of the Yuriev-Polsky district of the Vladimir region, proposed one of the possible approaches to location positioning, which predetermined the solution of a number of tasks.:

– identification of the unique features of the district and its competitive advantages against the background of other municipalities of the Vladimir region;

– building an ideological model of the strategic positioning of the area.

The formulated purpose and objectives determined the structure of the author’s research, and the methods of scientific generalization, systematic, comparative and statistical analysis, synthesis, formed its methodological basis.

The methodological approach developed and presented by the authors has been tested in the municipalities of the Vladimir and Moscow regions in the process of developing and updating the strategies for the socio-economic development of municipalities with the participation of the Center for Strategic Development of the Vladimir branch of the Russian Presidential Academy of National Economy and Public Administration, whose experts are the authors of the study. This approach can be used as a basis for positioning the territories of other regions of the Russian Federation in order to form a spatial vision of regional socio-economic systems and increase their competitiveness, both in general and in terms of local entities.

The author’s experience can be used by local governments in the development of strategic planning documents and expand theoretical and practical views on issues of managing the competitiveness of territories.

Key words: positioning of territories, agricultural territories, competitiveness of territories, Yuriev-Polsky district, Vladimir region.

Cite as: Kaidashova, A. K., Goikher, O. L. (2026) [Experience of competitive positioning of agricultural territories]. Intellekt. Innovacii. Investicii [Intellect. Innovations. Investments]. Vol. 1, pp. 58–67. – https://doi.org/10.25198/2077-7175-2026-1-58.


References

  1. Avdeeva, T. T., Lavrova, T. G. (2023) [Determining the growth points of rural areas]. Modern Economy Success [Modern Economy Success]. Vol. 6, pp. 316–322. (In Russ.).
  2. Kaidashova, A. K. (2025) [Algorithm for Identifying «Growth Points» in the Formation of Territorial Development Strategies]. Intellekt. Innovacii. Investicii [Intellect. Innovations. Investments]. Vol. 2, pp. 44–51. – https://doi.org/10.25198/2077-7175-2025-2-44. (In Russ.).
  3. Kislyakov, A. N. (2024) [Minimum spanning tree algorithm for estimating growth points in the strategic planning system of territories]. Razvitiye territoriy [Territory development]. Vol. 2(36), pp. 33–40. – https://doi.org/10.32324/2412-8945-2024-2-33-40. (In Russ.).
  4. Perrou, F. (2007) [Economic space: theory and applications]. Prostranstvennaya ekonomika [Spatial economics]. Vol. 2, pp. 77–93. (In Russ., transl. from Eng.).
  5. Sachuk, T. V. (2023) [Objective and subjective assessments of the quality of life of the population as a factor in the attractiveness and competitive advantage of the territory. Part 1]. Munitsipal’noye imushchestvo: ekonomika, pravo, upravleniye [Municipal property: economics, law, management]. Vol. 2, pp. 29–33. – https://doi.org/10.18572/2072-4314-2023-2-29-33. (In Russ.).
  6. Sachuk, T. V. (2023) [Objective and subjective assessments of the quality of life of the population as a factor in the attractiveness and competitive advantage of the territory (Part 2)]. Munitsipal’noye imushchestvo: ekonomika, pravo, upravleniye [Municipal property: economics, law, management]. Vol. 3, pp. 6–9. – https://doi.org/10.18572/2072-4314-2023-3-6-9. (In Russ.).
  7. Goikher, O. L., et al. (2025) Strategicheskoye planirovaniye na munitsipal’nom urovne [Strategic planning at the municipal level]. Vladimir: Russian Presidential Academy of National Economy and Public Administration, 153 p.
  8. Goikher, O. L., et al. (2024) [Strategic planning for the development of a municipality: methodological approaches to identifying «growth points»]. Regional’naya ekonomika: teoriya i praktika [Regional Economics: Theory and Practice]. Vol. 22. No. 10 (529), pp. 1855–1873. – https://doi.org/10.24891/re.22.10.1855. (In Russ.).
  9. Urunov, A. A., Avezova, M. M., Nasimova, M. A. (2020) [Methodological and Practical Aspects of Identifying Development Poles and Growth Points in the Regional Economy]. Vestnik universiteta [Bulletin of the University]. Vol. 5, pp. 161–168. – https://doi.org/10.26425/1816-4277-2020-5-161-168. (In Russ.).
  10. Shakirova, R. K., Arutyunyan, S. M. (2016) [Analysis of the Resource Potential, Trends and Prospects for the Development of Rural Territories of the Russian Federation: Regional Aspect]. Ekonomicheskiy analiz: teoriya i praktika [Economic Analysis: Theory and Practice]. Vol. 11 (458), pp. 33–49. (In Russ.).
  11. Shulmin, S. A., Lutfullin, Yu. R. (2019) [Development of import substitution as a factor in the competitiveness of a region in ensuring food security of the country]. Innovatsii i investitsii [Innovations and investments]. Vol. 12, pp. 254–257. (In Russ.).
  12. Elibiyev, S. B. (2017) [Methodological foundations for the formation of regional growth points]. Fundamental’nyye issledovaniya [Fundamental research.]. Vol. 10–3, pp. 633–637. (In Russ.).
  13. Borozan, D. (2008) Regional competitiveness: some conceptual issues and policy implication. Interdisciplinary Management Research. Vol. 4, рр. 50–63. (In Eng.).
  14. Boudeville, J. (1966) Problems of regional economic planning. Edinburgh, 192 p. (In Eng.).
  15. Krugman, P. (1991) Increasing Returns and Economic Geography. The Journal of Political Economy. Vol. 99. No. 3, pp. 483–499. – https://doi.org/10.1086/261763. (In Eng.).

In order for us to provide you with high-quality services, we use cookies that are stored on your computer (location information; ip-address; type, language, OS and browser version; device type and screen resolution; source from which you came to site the user; what pages the user opens and what buttons the user clicks; the same information is used to process statistical data on the use of the site through the Yandex.Metrika Internet service). By clicking the "I agree" button, you confirm that you are informed about the use of cookies on our website. You can disable cookies in your browser settings.