https://doi.org/10.25198/2077-7175-2021-1-97
A. MASLOW’S CONCEPT OF VALUES AND OPPORTUNITIES OF ITS APPLICATION
А. V. Bukurova
Chelyabinsk State Institute of Culture, Chelyabinsk, Russia
e-mail: abukurova@list.ru
Abstract. In the modern information society a man is in the flow of a dynamic life. An avalanche of information falls on him, which has a strong impact on his consciousness. In this situation the question of human values becomes particularly relevant. The relevance of the values’ problem draws attention to the concepts that reveal new aspects in the determination, formation and functioning of values. Regarding it the A. Maslow’s concept of values, built by a researcher in the XX century on the basis of psychology, is of interest.
The purpose of the research is to reveal the main provisions of the A. Maslow’s concept of values highlighting the moments of novelty in them, and to show its influence on the certain cultural phenomena, in particular astrology. The analysis of astrology is based on the material of works of D. Rudhyar, the famous philosopher and astrologer.
Within the research such methods of humanitarian knowledge as the method of comparison, analysis and synthesis are used. It is need to separately note the method of philosophical hermeneutics, the main elements of which are understanding and interpretation of the text.
The study of the A. Maslow’s concept of values and the possibilities of its application in culture allows us to outline the new ways of entering the applied axiology, which is closely related to the inner man. A new determinant of the genesis of values – psychological – is discovered. A. Maslow reveals that the basis of the formation of values is the person’s needs and abilities. It is on their basis the valuable and significant for a person is formed. An attempt is made to move the issue of developing values from a purely descriptive plane to a practical one, eliminating the gap between «what is» and «what should be».
It is revealed the usefulness of applying the A. Maslow’s concept of values with the example of astrology, which is not exclusively descriptive but involves an active practical application of it by a person. Moreover, based on that, markers of human interests and his receptivity to various cultural phenomena, in particular, astrology, are identified. The revealed features give a new way of looking at the explanation of the reasons for modern people hobbies and addictions to different non-scientific ways of mastering the world, including astrology.
The research seems to be significant for further investigation of the forms and methods of human mastering the world and his interests in various aspects of modern cultural life.
Keywords: A. Maslow, psychology, values, astrology, culture, needs, abilities.
Cite as: Bukurova, A. V. (2021) [A. Maslow’s concept of values and the possibilities of its application]. Intellekt. Innovatsii. Investitsii [Intellect. Innovations. Investments]. Vol. 1, рр. 97–106. DOI: 10.25198/2077-7175-2021-1-97.
