UDC: 338.48
https://doi.org/10.25198/2077-7175-2024-4-26
EDN: WPJHKK


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ORGANIZATIONAL ASPECTS OF INTERREGIONAL COOPERATION IN THE FRAMEWORK OF THE FORMATION, PROMOTION AND SALE OF TOURISM PRODUCTS

Zh. A. Ermakova
Orenburg State University, Orenburg, Russia; Orenburg Branch of the Institute of Economics, Ural Branch of the Russian Academy of Sciences, Orenburg, Russia
e-mail: 56ermakova@mail.ru

I. L. Polyakova
Orenburg State University, Orenburg, Russia
e-mail: ninaaleks2020@list.ru

Abstract. The dynamic development of tourism activities in the regions of the Russian Federation, the high interest of the population in travel, and the close attention of federal and regional authorities to tourism determine the relevance of the study, the results of which are presented in the article.

The purpose of the study is to study the organizational aspects of interregional cooperation in the framework of the formation, promotion and sale of tourist products, taking into account practical features: cooperation of tour operators, interaction with travel service providers, implementation of agency networks, etc.

The research methods are: analysis of scientific publications and the legislative and regulatory framework in the field of tourism; synthesis of processes related to the formation, promotion and sale of tourist products, as well as interviews.

The article provides examples of Russian interregional routes; presents the functions and conditions of the activities of tour operators and travel agents in the Russian Federation; suggests a scheme of interaction of subjects within the framework of the formation, promotion and sale of tourist products at the interregional level; presents organizational aspects of the implementation of interregional cooperation in the framework of work with tourist products.

The scientific novelty of the research consists in the theoretical and methodological substantiation of the organizational aspects of interregional cooperation in the framework of the formation, promotion and sale of tourist products.

The practical significance of the study is due to the possibilities of using the main provisions and conclusions by such subjects of the tourist market as tour operators and travel agents (for the development of interregional tourist routes), as well as regional and municipal authorities in the development of concepts, strategies and programs for the formation and development of domestic and inbound tourism in the regions.

The results of this study serve as the basis for further research on the subjects of the domestic and inbound tourism market within the framework of interregional interaction at the micro, meso and macro levels.

Key words: interregional cooperation, organizational interaction, tourist product, tour operator, tourist route.

Cite as: Cite as: Ermakova, Zh. A., Polyakova, I. L. (2024) [Organizational aspects of interregional cooperation in the framework of the formation, promotion and sale of tourism products]. Intellekt. Innovacii. Investicii [Intellect. Innovations. Investments]. Vol. 4, pp. 26–36. – https://doi.org/10.25198/2077-7175-2024-4-26.


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