Candidate of Philosophical Sciences, Associate Professor of the Department of social and economic sciences, Samara State University of Economics 

Using primarily critical and dialectical approach, the classical methods of analysis and reconstruction, the article give full consideration to features of understanding and implementation of idea of freedom in the context of the theory and practice of the «New world order», that is proposed for the World.

The article shows that notions of freedom and order, as they are within this structure, is a logical continuation of the Renaissance anthropocentrism and the rationalism of Modern Times, with their tendency to achieve maximum independence of man from any external power and the desire for personal self-affirmation. 

The semantic content of the term «freedom» in the framework of the «New World Order» is revealed taking into account not only theoretical constructs, but also attempts of practical implementation of this concept.

The interconnections of ideas of pluralism, tolerance and human rights with the concept of the «New World Order» and its image of freedom is described. It is shown that these ideological constructs, as well as the idea of freedom itself act as tools to establish a «New world order», and their meaning depends on the creators of this construct. Based on that what is the ultimate goal and the highest value for creators of the New world order is indicated. 

Also the analysis points out the incompatibility of religious understanding of life and the concept of the «New world order».

It follows that nowadays there is a global confrontation between the supporters of the New world order and the world of traditional values and cultures. 

Keywords: New world order, freedom, pluralism, tolerance, human rights, global confrontation.

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