https://doi.org/10.25198/2077-7175-2020-5-83
WORLD PRACTICE OF ORGANIZING CORPORATE STARTUP STUDIOS
A. N. Popov
Lomonosov Moscow State University, Moscow, Russia
e-mail: andrevonpopov@gmail.com
Abstract. The relevance of this study is determined by the need to find effective models for the development of corporate innovations due to the low level of digitalization of Russian business, the negative dynamics of the share of innovative goods and services in the total volume of goods / services sold. Also, the need to introduce new forms of open innovation is confirmed by the presence of such negatively influencing factors as multi-stage corporate business processes and the difference between corporate and startup cultures.
The purpose of this study is to identify the advantages and limitations of the corporate startup studio model as a new form of corporate innovation. The author’s classification of the types of corporate startup studios, as well as the identification of the advantages and potential limitations of this model, constitutes the scientific novelty of this review. As the methodological base of the study, methods based on a systematic approach were used, methods of synthesis, induction and classification techniques were applied. Based on the study of the organization and activities of 15 corporate start-up studios from Belgium, the Netherlands, Germany, France, Norway, Denmark, the USA, Mexico and Russia, a classification of organizational forms of corporate startup studios was formed depending on the structure of ownership of capital and the features of each were revealed. Further in the work, the resource base necessary for the creation and development of innovative projects within corporate startup studios was analyzed.
Based on the above review, analysis and classification of the practices of organizing and operating foreign corporate startup studios, the author identifies and justifies the advantages and limitations of this model of corporate innovation development. The results of this study can be used as a guide when introducing new models of corporate innovation. Further research in this area may be directed to the development of applied models of business processes for corporate startup studios adapted to Russian business realities.
Key words: startup studio, corporate startup studio, venture building, open innovation, corporate innovation, outside-in open innovation.
Acknowledgments. I express gratitude for the most valuable advice, patience and preservation of faith in me to the supervisor of studies, Candidate of Economic Sciences, Associate Professor of the Department of Economics of Innovation, Lomonosov Moscow State University A. А. Engovatova.
Cite as: Popov, A. N. (2020) [World practice of organizing corporate startup studios]. Intellekt. Innovatsii. Investitsii [Intellect. Innovations. Investments]. Vol. 5, рр. 83–92. DOI: 10.25198/2077-7175-2020-5-83.
