https://doi.org/10.25198/2077-7175-2020-5-19
MODELING THE STRATEGIC BEHAVIOR OF A MANUFACTURING ENTERPRISE IN THE CONDITIONS OF ENVIROMENTAL RISKS
N. K. Borisyuk1, O. S. Smotrina2
Orenburg State University, Orenburg, Russia
1e-mail: management@mail.ru
2e-mail: olysmotrina@mail.ru
Abstract. The relevance of the study is due to the need to develop new approaches to modeling the strategic behavior of a manufacturing enterprise in the face of environmental risks. It is well known that the basis of the Russian economic and economic structure for more than a hundred years has been manufacturing enterprises. In the 1990s, in connection with the transition of the Russian economy to market relations, a reform of the system of economic relations took place, which caused a protracted economic recession of the enterprises’ economies. Basically, this problem affected the impact on enterprises of the ongoing changes in the external environment. Based on this, the study of models of the strategic behavior of enterprises in the face of environmental risks is undoubtedly of theoretical and practical interest and is relevant. The purpose of the article is to theoretically analyze the existing ones and justify the development of a new model of the strategic behavior of a manufacturing enterprise in the face of environmental risks. In the process of the study, the authors used the works of Russian and foreign scientists on this issue, legislative acts and regulatory documents of the Russian Federation, official data of state statistics. Such research methods as analysis and generalization, scientific classification, retrospective analysis, modeling and others were also used.
Based on the analysis of the strategic behavior models of the manufacturing enterprise identified by various authors, including taking into account environmental risks (G. B. Kleiner, I. Ansoff, E. V. Nazmutdinova and others), the authors conclude that it is advisable to introduce a strategic management model in enterprises representing a project consisting of seven stages. This model, in fact, includes and develops the basic functions of management as applied to practice. Each of the stages of the strategy logically supplements the previous one, creating an integrated model of the strategic behavior of a manufacturing enterprise in the face of environmental risks.
The authors recommend the introduction of a model of strategic behavior in environmental risks at manufacturing enterprises, combining strategic planning focused on making optimal strategic decisions and strategic management aimed at achieving long-term results in the form of developing new markets, new technologies and new products. The practical significance of the research results lies in the possibility of their use in the further development of this problem, as well as in the educational process in universities.
Key words: industrial enterprise, national economic complex, adaptation of enterprises to environmental risks, model of strategic behavior of the enterprise.
Cite as: Borisyuk, N.K., Smotrina, O.S. (2020) [Modeling the strategic behavior of a manufacturing enterprise in conditions of environmental risks]. Intellekt. Innovatsii. Investitsii [Intellect. Innovations. Investments]. Vol.5, рр. 19-27. DOI: 10.25198/2077-7175-2020-5-19
