SPORT ORGANIZATIONS AS ENTREPRENEURIAL STRUCTURES: RISKS AND DEVELOPMENT ASSESSMENT
L. N. Orlova
Financial University under the Government of the Russian Federation, Moscow, Russia
e-mail: lnorlova@fa.ru
S. A. Ostroukhov
JSC Voentorg, Moscow, Russia
e-mail: s.ostroukhov@oaovoentorg.ru, lucky14@bk.ru
Yu. S. Sizova
Рeoples’ Friendship University of Russia, Moscow, Russia
e-mail: sizova-yus@rudn.ru, ju-si@mail.ru
Abstract. Development of the sport industry in Russia is quite difficult, although there are a large number of opportunities and prerequisites for the implementation of entrepreneurial initiatives in this area. This study examines the specifics of the development of sport organizations as entrepreneurial structures through the example of Russia. This is due to the fact that for a long time, sport in Russia was developing as a social phenomenon, and only a couple of decades ago entrepreneurial initiatives began to penetrate this area.
The research is based on the works of researchers in the field of sport and sport management, risks, as well as analytical reports of leading consulting agencies. The methodological basis of the study is the theory of effectuation and risk theory.
The aim of the study is to develop management mechanisms for sport organisations to increase their entrepreneurial activities and competitiveness. The object of the study is Russian sport organisations that can actually or potentially carry out entrepreneurial activities. The sports organizations entrepreneurial potential and the mechanisms for its formation and use are the subject of the study.
The novelty of the study consists in the concept of entrepreneurial-oriented activity of sports organizations, including peculiarities of development of sports organizations as entrepreneurial structures, model of their life cycle and determination of entrepreneurial risks, main blocks of system of management. The authors’ study “Entrepreneurial activity in sports” made it possible to identify the main barriers and risks to the development of sports organizations, to determine entrepreneurship as an additional financial source for the activities of sports organizations.
The main results of the study are the development of a risk-based approach to the development of entrepreneurial initiatives of sport organisations. The scope of application of the results obtained is determined by the opportunities for the development of entrepreneurship in the field of sport.
Keywords: sport, entrepreneurship, sport entrepreneurship, competitiveness, risks, risk-based approach, life cycle of a sport organisation.
Cite as: Orlova, L. N., Ostroukhov, S. A., Sizova, Yu. S. (2022) [Sport organizations as entrepreneurial structures: risks and development assessment]. Intellekt. Innovacii. Investicii [Intellect. Innovations. Investments]. Vol. 4, pp. 61–71, https://doi.org/10.25198/2077-7175-2022-4-61.
