Candidate of Philosophical Sciences, Associate Professor of the Department of Personnel Management and Psychology, Ural Federal University named after the first President of Russia B.N. Yeltsin

Post-graduate student, training direction 43.04.01 Service, Ural Federal University named after the first President of Russia B.N. Yeltsin, Manager of work with students of the educational part of the National Technical University of UMMC

The present article reviews various models of human resources training, and such terms and definitions as «corporate university», «university youth», «corporate values and culture», «loyalty». In the time of fast growth of market relations and strengthening service sector in the modern society, the subject of replacing the conventional model of education with the advanced one is particularly topical. The Institute today happens to stand between two elements – on the one hand, theoretical knowledge, proved by years, necessary for receiving certain common and professional competences, and on the other hand – demand for practical operational skills and commitment to the future job place. 

The purpose of the author is to determine the up-to-date trends in the evolution of corporate education, indication of the existing methods for building reputation and image of the institutional establishment, since by training production personnel the institute makes its name. Through the particular example of the Corporate University the author considers possible options of involving the student into the production process and reviews efficiency of the methods applied. 

The Corporate University develops the employee being loyal to the company. It means, for instance: provision with relevant company uniform, a helmet as an attribute of the personal protection equipment, plant tours and Company’s museums tours, maybe – passing a corporate history exam, corporate competences in the curriculum, etc.  

When enrolling the University, candidates face additional corporate requirements, and upon the graduation the Company receives the specialist ready for work process, who has learned all peculiarities of the job, recognized the technologies of major part of the enterprises within the Corporation, and the most important – got involved into the corporate values system, having been integrated into his own personal principles.

The expected result of this work is to define methods and forms of influence on the university youth to be involved into the corporate values system.

Keywords: Corporate University, values, image, loyalty.

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