https://doi.org/10.25198/2077-7175-2020-1-19
INTEGRATION OF THE RUSSIAN CINEMA INDUSTRY AT GLOBAL FILM BUSINESS
A. I. Andreev
Lomonosov Moscow State University, Russia
e-mail: andreev@fgp.msu.ru
E. Y. Kolobova
Saint-Petersburg State Institute of Film and Television, Saint-Petersburg, Russia
e-mail: jenechos@list.ru
G. V. Alekseev
North-West Institute of Management Russian Presidential Academy of National Economy and Public Administration, Saint-Petersburg, Russia
e-mail: Deltafox1@yandex.ru
Abstract. The interdependence between globalization and cinematography has significantly changed modern films and in many ways contributed to the establishment of a worldwide film business. Actual problem of increasing the competitiveness of film companies at the international level should be solved through the participation of all actors of the film industry in integration processes is growing in the context of globalization and increased competition among participants in the global film market. The purpose of a comprehensive is to identify the problematic aspects of the influence of foreign culture on Russian cinema, which is one of the elements of national culture, and to develop management decisions related to the achievement of competitive advantages by Russian film companies in the context of globalization. The methodological base of scientific research was made by such modern general scientific research methods as: comparative analysis, statistical and structural-logical methods. The scientific novelty of the study lies in the development of management decisions of Russian film companies for their sustainable socio-economic development. As a result of the analysis of globalization process impact on the film industry, various forms of global integration of the global film industry in modern geopolitical and economic conditions were identified, which became the main subject of research, since globalization had such a strong influence on the global film industry that it greatly changed the understanding of the film as an object of art and as an intellectual film business product. Based on the analysis of the activities of the Russian film industry, the ability of Russian film companies to integrate into the global film business on the basis of a strategy of gradual democratic development has been established. The economic results of film production and film distribution showed that the Russian film industry, providing significant growth in the domestic market, remains an insufficiently large-scale political and economic phenomenon in the global film business and is still located on the periphery of the global film market. Using empirical research of the global film industry various models of integration strategies were formulated. Such strategies and their combinations are used in the international cinema market in various film companies depending on the size of the domestic market, labor market conditions, regulatory production mechanisms and the content analysis of movies.
Keywords: globalization, integration, competitiveness, cinematography, film distribution, film industry, film business, world film industry, models of integration strategies, global integration
Cite as: Andreev, A.I., Kolobova, E.Yu., Alekseev, G.V. (2020) [Integration of the Russian film industry into the global film business]. Intellekt. Innovatsii. Investitsii [Intellect. Innovations. Investments]. Vol.1, pp. 19–31. DOI: 10.25198/2077-7175-2020-1-19.
